Our Goals for 2022
Hello!
Merry Christmas to everyone who celebrates! We're taking some time off over the next couple weeks to rest and enjoy time with friends and family. We definitely encourage you to do the same if you are able to!
Before our break, we sat down to go through all of next year and set goals for what we want to achieve. This is something that we've done every year and we really think that this is a huge reason why our business has grown and we've accomplished some of the things that we have.
We use our goals as a measuring stick throughout the year, tracking our progress every month as we go. Our goals help us make decisions and know how to spend our time throughout the year because we can ask ourselves if that specific task or decision will help us accomplish what we want. They also help us to see where we are doing well and where we need to improve as well as give us a reason to celebrate.
We recommend taking some time over the next couple weeks to look back on the past year and think about where you want to be at the end of 2022. Set some large goals and then break them into smaller goals so you know what next steps to take. Make sure that your goals are measurable so you can track them. For example, instead of saying "I want to increase my revenue," say, "I want to make $50,000" next year.
I wanted to share with you the kinds of goals that we set so to hopefully give you some ideas that you can implement into your own business. Every business is different so I'm sure not all of this will apply to everyone, but hopefully it inspires you a little!
FINANCIAL GOALS
Total Revenue Per Month - We have an overarching goal that we want to make financially each month. We choose this number by looking at our expenses the last year and setting a budget for ourselves, taking into consideration taxes, our salary, and emergency savings. We set a goal for the year and then divide by 12 to get our monthly goal. While some months make more or less, it should average to this number. After we set that goal, we break it down even more by figuring out how we will achieve it through all our revenue streams. We set goals for what we want to earn in each of those streams to add up to our goal and then write out how we will accomplish those. See below:
Shoot Income (goal)
Only take shoots at or above our minimum
1-2 shoots per month
Post (Booking for…) posts on IG 1x a month
Create ads for booking us (3)
Cold emailing - specifically targeting agencies and utilizing linkedin, contacting 5 per week
Update behance after every shoot
Studio Income (goal)
Google Ads
Post in local FB groups 3x a year
Post on IG feed 3-4x a week and plan out stories to post 3x a week
Build moveable wall
Put up fabric and background organizer
Rebrand Little Sunday Studio
Finish podcast room
Downloads (goal)
Promote on WC’s Instagram 1x a month and 2x on IG stories
Set up squarespace site (January 5th)
Create 3 ads for each download
Add 3 new downloads to the shop in 2022
Download 1
Elle start list and create outlines
Ask arabela for info
Photograph all items
Finalize download
Create marketing plan (have suzie write description)
Download 2
Download 3
Courses (Goal)
Set up Teachable (January 27)
Post 1x a month on WC Instagram
Course ads - give trailers to Marley
Add 2 new courses for the year
Course 1
Arabela create list of what will be taught
Elle set up modules in teachable
Film and edit
Create trailer
Create marketing plan
Course 2
Stock Photo (Goal)
Plan fun shoots 1x a month (3 image + 1 gif series)
Pin all stocksy images after upload
Go through Pixsy matches and submit cases 1x month
Podcast Sponsors (goal)
Update sponsorship deck every 3 months
Post 3x year in facebook groups
Get testimonial from Claire, Hectic and amass
Create list of networks to target
Create list of sponsors
Reach out to 5 per week
Patreon (Goal)
Continue to do 4x posts a month, 1x video a month, 1x hangout a month, coaching calls and gifts for long term patrons
Run ad - video and graphic
Promote Weekend Club 4x a year that’s specific to the patreon
Create a list of tags (categories)
Post old content on stories to drive people to patreon
Photo challenges every other month
Affiliate Links (goal)
Update amazon shop monthly.
Post about our amazon shop 2x a month on IG stories
Share Domestika as a resource 1x a month on IG stories
Switch out affiliate links in e-mail newsletter every month.
Coaching Calls (goal)
Post 1x a month on Instagram stories
Post about coaching calls on IG feed every other month and promote the post (one or bundle)
Email everyone from 2021 and ask for testimonial and give discount
Adobe Live (goal)
Update ourselves with Adobe education (new features etc.)
Continue to share when we go live + make new friends for the pod
Speaking / Education/ Sponsored content (goal)
Reach (goal) in savings. (payroll, rent and savings)
Categorize weekly in Quickbooks + update budget
Find new credit card with cash rewards or amazon
MARKETING GOALS
Branding
Update all platforms, ads, videos with our new branding
Create blog graphic templates
Set up adobe library
Set up unfold and spark
One fun shoot every quarter.
Bring WC’s social media following to (goal).
Instagram (goal)
Post 4x week on feed
Story 4x week (us talking, updates, promotions, education, resources etc.)
Q&A once a month
Switch up hashtags each month
Post 1 IGTVs a month (BTS and a blog post or something we’re promoting)
Pinterest (goal)
Every shoot or blog needs to be pinned/tailwinded after it gets published
Adding content daily + weekly (tailwind)
Pinning downloads, courses etc.
Pinning stocksy
Research tailwind tribes
Create new templates for pins
Newsletter (goal)
Add all buyers to campaigns
Promote 1x a month on feed and 1x a month on IG stories
Bring Little Sunday Studio’s social media following to (goal)
Instagram (goal)
Post 2-3x a week (BTS, props/equipment, rent the space, amenities, the actual space, education)
Post 1x a day on IG stories
Run local ads (google and Instagram)
Bring Per Our Last Email’s social media following to (goal)
Instagram (goal)
Post 4-5x a week (memes, episodes, cocktails, sponsorships, reviews, BTS recording, send us your stories/memes, facebook groups)
Post Mon-Fri on IG stories (resources, memes, etc.)
After guest episode publishes, post some of their work on IG stories
Post Per every other month on WC Instagram
At the end of the month do a roundup of past month’s episodes
2 reels per month
WEBSITE
(Goal) monthly unique visitors
EVENTS
Birthday Party in January
Quarterly Overtime
PODCAST
Grow listenership
Spotify
Grow subscribers to (goal)
Apple Podcasts
Grow subscribers to (goal)
Total Listeners
Grow to (goal)
Downloads
Grow to a total of (goal) downloads
EDUCATION
Set aside one half day a month to focus on education.
BUSINESS
Quarterly planning
Document all assets for insurance.
Stay up to date and organized with Asana.
Schedule out 2 months of social at a time
Copyright images on a quarterly basis. (First is a dump of all past shoots)
There you have it! Our goals for 2022. We'll take all of the measurable goals and put them into a spreadsheet that we can track each month. One thing that is helpful is to set specific deadlines for main goals and then deadlines for the smaller tasks needed to meet those bigger goals. It's also ok to be realistic with yourself, we realized that we took on too much last year so this year we scaled back a little, cut out some things that weren't as important and set goals that were a little more doable.
Feel free to share some of your goals in Slack, I'll add a question to the business channel so we can keep ourselves accountable. And don't forget to celebrate! Reward yourself for hitting both large and small goals to keep yourself motivated along the way.
I'm excited to see what you all accomplish in the new year! Thank you so much for being a part of this community!
Is it the weekend yet?
Elle